The Digital Crown

COMPUTERS / General, Computers / Internet / General, Computers / User Interfaces, Computers / Web / Page Design, Ebook

In 1997, Bill Gates famously said “Content is king.” Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams.

Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers.

This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more.

  • Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer
  • Learn both the theoretical and practical applications of content and communication on-line
  • Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business
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The Digital Crown


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Author by : Ahava Leibtag
Languange Used : en
Release Date : 2013-09-17
Publisher by : Newnes

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambli

The Silver Crown


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Author by : Robert C. O'Brien
Languange Used : en
Release Date : 2001
Publisher by : Simon and Schuster

Soon after waking up on her tenth birthday to find a silver crown on her pillow, Ellen's house burns down, her

Brand Jesus


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Author by : Tyler Wigg Stevenson
Languange Used : en
Release Date : 2007-05-01
Publisher by : Church Publishing, Inc.

In this provocative book, the author argues that American Christianity, especially evangelicalism, has been co

Crown Of Midnight


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Author by : Sarah J. Maas
Languange Used : en
Release Date : 2013-08-15
Publisher by : A&C Black

Eighteen-year-old Celaena Sardothien is bold, daring and beautiful Â? the perfect seductress and the greatest

The Lost Crown


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Author by : Sarah Miller
Languange Used : en
Release Date : 2011-06-14
Publisher by : Simon and Schuster

Olga, Tatiana, Maria, and Anastasia. Like the fingers on a hand--first headstrong Olga; thenTatiana, the talle

Crown Of Three


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Author by : J. D. Rinehart
Languange Used : en
Release Date : 2015-06-02
Publisher by : Simon and Schuster

Family secrets combine with fantasy in this epic tale of battle, magic, strange creatures, power, and fate—a

The Crown On Your Head


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Author by : Nancy Tillman
Languange Used : en
Release Date : 2011-09-13
Publisher by : Feiwel & Friends

We know our children are special, and now the incomparable Nancy Tillman expresses this universal feeling in t

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