BlackBerry Planet

BUSINESS & ECONOMICS / General, Business & Economics / Industries / Media & Communications, Ebook

BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion’s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world’s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones.

BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story.

With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the “CrackBerry,” and the various patent suits RIM has had to fight off – including the five-year court battle that resulted in the largest technology patent settlement in US history.

As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors can look to BlackBerry Planet for the insight and context of where they’ve been, to try and predict where they’re going.

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Blackberry Planet


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Author by : Alastair Sweeny
Languange Used : en
Release Date : 2009-10-27
Publisher by : John Wiley & Sons

BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research

Blackberry Planet


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Author by : Alastair Sweeny
Languange Used : en
Release Date : 2011-03-21
Publisher by : John Wiley & Sons Incorporated

BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research

How To Live On The Planet Earth


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Author by : Nanao Sakaki
Languange Used : en
Release Date : 2013-01-01
Publisher by : Blackberry

Poetry. Asian American Studies. Foreword by Gary Snyder. If you have time to chatter Read books If you have ti

Blackberry Summer


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Author by : Gail Ylitalo
Languange Used : en
Release Date : 2010-12
Publisher by : Lulu.com

The summer of 1965 changes the lives of two children in such a way that they will never view life through the

Caribou Planet


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Author by : Gary Lawless
Languange Used : en
Release Date : 2015-05-01
Publisher by :

Poetry. Art. Poems selected for the animals, from over 30 years of wandering and watching with artwork by Step

The Oddville Press Issue 1


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Author by :
Languange Used : en
Release Date :
Publisher by : The Oddville Press

Balancing On A Planet


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Author by : David A. Cleveland
Languange Used : en
Release Date : 2013-12-20
Publisher by : Univ of California Press

This book is an interdisciplinary primer on critical thinking and effective action for the future of our globa

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